Purple Lounge Launches Microgaming Powered Casino
London, UK (PRWEB) July 3, 2007 -- Purple Lounge (www.purple-lounge.com), the leading luxury online poker and lifestyle site, announces the launch of its eagerly anticipated casino offer. Powered by the world's largest supplier of online casino and poker software, Microgaming (www.microgaming.com), Purple Lounge will allow the site's 30,000 registered customers the opportunity to play on over 300 high quality casino games, as well as the chance to win one of the multi-million dollar jackpots available through the Microgaming Progressive Jackpot Network -- the world's largest progressive.
The deal follows in the success of Purple Lounge's poker site, which has become one of the rising stars of the online poker world since it launched eighteen months ago. The addition is expected to drive growth among the operators predominately UK, Scandinavian and Spanish player-base, as well as attract new players into the lifestyle site from other countries. Purple Lounge recently reported that their players wagered over $188 million (GBP 94 million) in May, expecting this to rise to over $200 million in June. Their players have also been extremely successful, winning significantly over the last 12 months.
Microgaming's casino software continues to go from strength to strength, offering players and operators the most aggressive games rollout schedule in the industry -- last year averaging four new games every month. It currently powers some of the world's most successful online casinos and its progressive jackpot network is also record breaking -- recently creating its tenth millionaire and having paid out $225m plus to over 6,500 players since launch.
Chris Gorman, Chairman of Purple Lounge says, "Purple Lounge consistently delivers a fresh and cutting edge playing experience. The roll out of our new casino platform is another step towards offering our players the best online gaming and lifestyle experience available and we're very much looking forward to building on our success to date,"
Roger Raatgever, CEO Microgaming says, "We are delighted to be making this announcement and look forward to providing thousands of Purple Lounge players with over 300 of the best casino games on the web. This deal is testament to the successful partnership we've built up over the last eighteen months through poker and we look forward to working with Purple Lounge to make casino equally successful."
About Microgaming: (www.microgaming.com)
Since the company developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages 60 games per year and a unique 'partnership' approach to working with operators; Microgaming powers 120 of the world's most profitable casino sites, delivering over 300 games. The Microgaming Progressive Jackpot Network is the world's largest progressive and has paid out a record $225m plus in the last four years.
Microgaming software also powers the world's leading poker network. With over 40 card rooms and one of the most aggressive tournament schedules on the web, the Microgaming Poker Network ensures players will always find an active table, as well as the hottest action.
As a founding member of eCOGRA, Microgaming is at the forefront of an initiative focused on setting the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.
For more information about Microgaming, please contact
Stuart Hehir, Chameleon PR
+44 (0) 207 680 5500
stuart @ chameleonpr.com
About Purple Lounge (www.purple-lounge.com)
Purple Lounge poker room and casino offers a sophisticated online gaming experience with a luxurious feel. The site is for discerning gamblers seeking an alternative to run-of-the-mill gambling sites and traditional Vegas glitz. And it isn't simply a gambling site. Purple Lounge has an exclusive agreement with Quintessentially, the world's leading private members club, offering a whole range of lifestyle services, access to the inaccessible and great discounts and insider information for players all around the world.
Since the launch of Purple Lounge in November 2005, it has successfully acquired over twenty-thousand non-US registered players. Purple Lounge attracts a wide range of players, bridging the gender and age gap, appealing to men and women, young and old. Following an ongoing period of growth, month on month trading results have continued to demonstrate an upward trend into May 2007. For more information, visit: www.purple-lounge.com
For more information about Purple Lounge, please contact:
Diana Booty, Purple Lounge
+44 (0)207 758 3373
diana @ purple-lounge.com
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